Artificial Intelligence
Multi-Table data analysis with cutting-edge generative models
Multi-Table data analysis with cutting-edge generative models
Multi-Table data analysis with cutting-edge generative models
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
YEAR
2021
ROLE
Product Designer
TEAM SIZE
9+
PLATFORMS
Desktop Web, Mobile Web
Did you know?
About 90% of data tasks in businesses can be handled with synthetic data. This method is great for keeping data private and secure. It also cuts down on the need to gather real data, making processes like testing and analysis easier and cheaper, while still following privacy rules.
About 90% of data tasks in businesses can be handled with synthetic data. This method is great for keeping data private and secure. It also cuts down on the need to gather real data, making processes like testing and analysis easier and cheaper, while still following privacy rules.
About 90% of data tasks in businesses can be handled with synthetic data. This method is great for keeping data private and secure. It also cuts down on the need to gather real data, making processes like testing and analysis easier and cheaper, while still following privacy rules.
Overview
Overview
Elevating data science
Elevating data science
Elevating data science
DataCebo, born from the minds at MIT, stands at the intersection of machine learning and synthetic data. The company's quest for a visual identity aimed to subtly reflect its cutting-edge expertise and steadfast dedication to data-centered innovation. This brand guide does more than dictate aesthetics—it articulates DataCebo's narrative, weaving together the core tenets of precision, clarity, and the drive for continuous innovation in a rapidly evolving tech landscape.
DataCebo, born from the minds at MIT, stands at the intersection of machine learning and synthetic data. The company's quest for a visual identity aimed to subtly reflect its cutting-edge expertise and steadfast dedication to data-centered innovation. This brand guide does more than dictate aesthetics—it articulates DataCebo's narrative, weaving together the core tenets of precision, clarity, and the drive for continuous innovation in a rapidly evolving tech landscape.
DataCebo, born from the minds at MIT, stands at the intersection of machine learning and synthetic data. The company's quest for a visual identity aimed to subtly reflect its cutting-edge expertise and steadfast dedication to data-centered innovation. This brand guide does more than dictate aesthetics—it articulates DataCebo's narrative, weaving together the core tenets of precision, clarity, and the drive for continuous innovation in a rapidly evolving tech landscape.
My role
My role
Defining DataCebo's brand strategy and user experience
Defining DataCebo's brand strategy and user experience
Defining DataCebo's brand strategy and user experience
My role was to design the brand identity, UI/UX for DataCebo's platform, and the Synthetic Data Vault. I focused on creating an intuitive and user-friendly interface, tailoring the design to simplify complex functionalities for data scientists and engineers. My work involved closely aligning the visual and interactive elements with DataCebo's advanced technological offerings, ensuring a seamless and engaging user experience.
My role was to design the brand identity, UI/UX for DataCebo's platform, and the Synthetic Data Vault. I focused on creating an intuitive and user-friendly interface, tailoring the design to simplify complex functionalities for data scientists and engineers. My work involved closely aligning the visual and interactive elements with DataCebo's advanced technological offerings, ensuring a seamless and engaging user experience.
My role was to design the brand identity, UI/UX for DataCebo's platform, and the Synthetic Data Vault. I focused on creating an intuitive and user-friendly interface, tailoring the design to simplify complex functionalities for data scientists and engineers. My work involved closely aligning the visual and interactive elements with DataCebo's advanced technological offerings, ensuring a seamless and engaging user experience.
Logo
Logo
Adaptable identity
Adaptable identity
Adaptable identity
Datacebo's logo versatility is showcased in its various forms. Each adaptation maintains our core identity while being flexible for different mediums, ensuring brand consistency in a dynamic digital landscape
Datacebo's logo versatility is showcased in its various forms. Each adaptation maintains our core identity while being flexible for different mediums, ensuring brand consistency in a dynamic digital landscape
Datacebo's logo versatility is showcased in its various forms. Each adaptation maintains our core identity while being flexible for different mediums, ensuring brand consistency in a dynamic digital landscape
Color Palette
Vibrant and versatile
The color palette was carefully chosen to represent our brand's dynamism and creativity. The primary colors are bold and energetic, while the secondary colors provide a harmonious balance.
Typography
Typography
Clarity meets style
Clarity meets style
Clarity meets style
Cern, Datacebo's chosen typeface, blends contemporary aesthetics with functional design. It's a versatile font that ensures readability and consistency across all communications.
Cern, Datacebo's chosen typeface, blends contemporary aesthetics with functional design. It's a versatile font that ensures readability and consistency across all communications.
Cern, Datacebo's chosen typeface, blends contemporary aesthetics with functional design. It's a versatile font that ensures readability and consistency across all communications.
Typographic style
Typographic style
Typographic style
Diverse expressions
Diverse Expressions
Diverse expressions
The range of typography styles available in Cern allowed Datacebo to tell their brand story with flexibility and flair. From bold announcements to nuanced messaging, their typography is a key aspect of their visual identity.
The range of typography styles available in Cern allowed Datacebo to tell their brand story with flexibility and flair. From bold announcements to nuanced messaging, their typography is a key aspect of their visual identity.
The range of typography styles available in Cern allowed Datacebo to tell their brand story with flexibility and flair. From bold announcements to nuanced messaging, their typography is a key aspect of their visual identity.
Outcome
$8.5M
$8.5M
$8.5M
FUNDING ROUND
NEW
NEW
NEW
KEY PARTNERSHIPS WITH ACCENTURE AND NSF
Simplifying complexity
Simplifying complexity
Simplifying complexity
Translating DataCebo's advanced offerings into a compelling, clear value proposition
Translating DataCebo's advanced offerings into a compelling, clear value proposition
Translating DataCebo's advanced offerings into a compelling, clear value proposition
In the journey to evolve DataCebo’s brand, a collaborative spirit and a focus on simplification have been the cornerstones of success.
Integrated team approach: My engagement with DataCebo’s leadership, including the CEO and VP, alongside data scientists and engineers, was pivotal to embodying the company's innovative spirit in a cohesive brand message.
Value proposition refinement: The synthesis of complex ideas into an accessible value proposition highlighted the importance of clarity, especially in a field as specialized as machine learning and synthetic data.
Targeted messaging: Understanding the perspective and needs of data professionals allowed us to tailor communications that resonate specifically with scientists and engineers, making complex concepts relatable and clear.
Next case study
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Always open for new opportunities