Retail
Relaunching a major footwear retailer's loyalty rewards program
Relaunching a major footwear retailer's loyalty rewards program
Relaunching a major footwear retailer's loyalty rewards program
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
YEAR
2023 (12+ Weeks)
ROLE
Design Director
TEAM SIZE
40+
PLATFORMS
Web, iOS, Android, POS
Did you know?
In the retail industry, it's estimated that increasing customer retention rates by just 5% can boost profits by 25% to 95%. For the footwear and apparel sector, where brand loyalty plays a significant role, an effective loyalty rewards program is key to driving this customer retention.
In the retail industry, it's estimated that increasing customer retention rates by just 5% can boost profits by 25% to 95%. For the footwear and apparel sector, where brand loyalty plays a significant role, an effective loyalty rewards program is key to driving this customer retention.
In the retail industry, it's estimated that increasing customer retention rates by just 5% can boost profits by 25% to 95%. For the footwear and apparel sector, where brand loyalty plays a significant role, an effective loyalty rewards program is key to driving this customer retention.
Mockups are illustrative. Due to nature of NDA I am not able to show actual mockups
Overview
Elevating design and customer engagement at a global footwear and apparel retailer
Elevating design and customer engagement at a global footwear and apparel retailer
Elevating design and customer engagement at a global footwear and apparel retailer
Revamped design culture at a retail giant, bridging design and business for a 500% boost in product development speed, shipped a new loyalty rewards program and nation-wide POS system.
This project was multifaceted: we aimed to integrate design more closely with business processes to enhance product development agility and also to launch a new loyalty rewards program.
The goal was to transform design from a traditionally isolated function into a central, strategic component of the business, aligning it with key operational processes. This shift was designed to not only increase morale, streamline operations and improve product outcomes but also to deepen customer engagement and loyalty.
The launch of the loyalty rewards program was a significant part of this strategy, aimed at fostering a stronger connection with customers and enhancing their overall experience with the brand.
Revamped design culture at a retail giant, bridging design and business for a 500% boost in product development speed, shipped a new loyalty rewards program and nation-wide POS system.
This project was multifaceted: we aimed to integrate design more closely with business processes to enhance product development agility and also to launch a new loyalty rewards program.
The goal was to transform design from a traditionally isolated function into a central, strategic component of the business, aligning it with key operational processes. This shift was designed to not only increase morale, streamline operations and improve product outcomes but also to deepen customer engagement and loyalty.
The launch of the loyalty rewards program was a significant part of this strategy, aimed at fostering a stronger connection with customers and enhancing their overall experience with the brand.
Revamped design culture at a retail giant, bridging design and business for a 500% boost in product development speed, shipped a new loyalty rewards program and nation-wide POS system.
This project was multifaceted: we aimed to integrate design more closely with business processes to enhance product development agility and also to launch a new loyalty rewards program.
The goal was to transform design from a traditionally isolated function into a central, strategic component of the business, aligning it with key operational processes. This shift was designed to not only increase morale, streamline operations and improve product outcomes but also to deepen customer engagement and loyalty.
The launch of the loyalty rewards program was a significant part of this strategy, aimed at fostering a stronger connection with customers and enhancing their overall experience with the brand.
Embedding human-centered design into a new agile working model
Outcome
500%
500%
500%
XXM
INCREASE IN PRODUCT DESIGN AGILITY
50M+
50M+
50M+
500%
CUSTOMERS DIRECTLY IMPACTED AT LAUNCH
INCREASE IN PRODUCT-DESIGN DEVELOPMENT SPEED
NEW
NEW
NEW
INTEGRATED DESIGN WITHIN AN AGILE FRAMEWORK
Key Learnings
Insights gained as a Design Director
Insights gained as a Design Director
Insights gained as a Design Director
The journey through this project offered valuable lessons, not just in project execution, but in strategic leadership and design thinking. Here are the key insights I gained:
Enhanced strategic agility: Deepened understanding of applying agile methods at a strategic level, learning how to better align these practices with complex team structures and diverse business goals.
Leadership in cultural change and design advocacy: Gained valuable insights into leading and managing cultural change within an organization, specifically regarding the elevation of design as a key business strategy.
Refinement of customer-centered design processes: Incorporating customer feedback into the UX design process, significantly improving the ability to create products that resonate more effectively with user needs and preferences.
The journey through this project offered valuable lessons, not just in project execution, but in strategic leadership and design thinking. Here are the key insights I gained:
Enhanced strategic agility: Deepened understanding of applying agile methods at a strategic level, learning how to better align these practices with complex team structures and diverse business goals.
Leadership in cultural change and design advocacy: Gained valuable insights into leading and managing cultural change within an organization, specifically regarding the elevation of design as a key business strategy.
Refinement of customer-centered design processes: Incorporating customer feedback into the UX design process, significantly improving the ability to create products that resonate more effectively with user needs and preferences.
The journey through this project offered valuable lessons, not just in project execution, but in strategic leadership and design thinking. Here are the key insights I gained:
Enhanced strategic agility: Deepened understanding of applying agile methods at a strategic level, learning how to better align these practices with complex team structures and diverse business goals.
Leadership in cultural change and design advocacy: Gained valuable insights into leading and managing cultural change within an organization, specifically regarding the elevation of design as a key business strategy.
Refinement of customer-centered design processes: Incorporating customer feedback into the UX design process, significantly improving the ability to create products that resonate more effectively with user needs and preferences.
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